After finding the right keywords, it’s time to polish your web pages. This step makes your site more appealing to both search engines and visitors. Keywords are the same thing as search terms (also called search queries). These are the words or phrases people enter into search engines. For example, most top-ranking results for “how to write a press release” are how-to blog posts.
How To Create & Pitch Content That Attracts Incredible Links
You can also use some of the tools previously mentioned on this list to see which keywords have historically triggered featured snippets. Optimizing your content to gain a featured snippet starts with keyword research. Certain search queries are more likely to generate a featured snippet than others. Research has shown that long-tail keywords generate more featured snippets than short-tail searches. When you know the search intent behind a keyword, you can fine-tune your content to give the searcher (and Google) exactly what they want.
- As this is a correlation study, it’s impossible to determine from our data alone.
- If you want to challenge the top pages, you must create something better.
- With this knowledge, you can prioritize which keywords to target based on their potential impact on your website traffic.
- So, if you’re looking to improve SEO performance, SEM performance or just your overall user experience, increasing your website speed is a great place to start.
Being recognized as a brand to site visitors is a quality that highly successful sites tend to have. It’s not that cultivating a brand is a ranking factor, but rather that cultivating site users leads to stronger search signals. It can also be worthwhile to turn your blog posts into scripts for YouTube videos. Once the article is written, BHS Links adapting it doesn’t require a lot of work.
Improve on #1
He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. Optimizing your website’s speed is even more crucial for Elementor users, as Elementor’s visual design capabilities can sometimes lead to heavier page loads. Join over 3 million smart website owners who use AIOSEO to improve their website search rankings.
Optimize Page Content for Readability and User Engagement
Shopify, on the other hand, provides a more user-friendly platform with essential SEO features built in, making it easier for store owners who prefer a less hands-on approach. Generally, WordPress might be better for those seeking deeper customization and control over SEO. Yoast makes it really easy to optimize your site using the keywords that you choose. When your site is easy to navigate and everything moves quickly, visitors have no cause for frustration.
